Web development
Web development that survives
contact with real traffic.
WordPress and Elementor builds, hand-coded static sites, redesigns and landing pages. Fast, accessible, structured for search, and verified page by page before you ever see it.
What I build, and when each makes sense
WordPress and Elementor when you need to edit the site yourself without calling a developer. This is the right answer for most businesses. Built with native widgets and proper theme templates, so the thing stays editable after handover instead of turning into a locked custom build only I understand.
Hand-coded static when speed is the point. No page builder overhead, no plugin bloat, Core Web Vitals that pass comfortably. Ideal for marketing sites, landing pages and anything where load time affects conversion.
Shopify for commerce, including product templates and storefront customisation.
Website redesigns
A redesign is riskier than a new build, because there is existing traffic and existing rankings to protect. Done carelessly it is the fastest way to lose both. Done properly it means auditing what currently ranks, mapping every old URL to a new one, keeping the content that earns visits and redirecting the rest.
If a proposed redesign has no redirect map in it, that is not a redesign plan, it is a gamble with your existing search traffic.
What every build includes
- Responsive layouts verified at real device widths, not scaled-down desktop screenshots
- Core Web Vitals work: image formats and sizing, lazy loading, layout stability
- On-page SEO structure: titles, meta, headings, schema markup, internal linking
- Accessibility basics: contrast, focus states, keyboard navigation, alt text
- Graceful behaviour without JavaScript, so content is never invisible if a script fails
- Redirect mapping for redesigns and migrations
- Automated QA pass across every page and breakpoint, screenshots included at handover
- Documentation, so your team can run the site without me
Landing pages
Single-purpose pages built for one action, for campaigns where the main site is the wrong container. Fast, form wired to wherever your leads need to land, and structured so the offer is legible in the first screen rather than three scrolls down.
Why the QA is the differentiator
Most development quotes cover building the thing. Fewer cover proving it works. I run an automated pass over every page at desktop and mobile that checks for console errors, broken or missing images, absent alt text, dead internal links, horizontal overflow and tap targets that are too small, with full-page screenshots attached.
On a recent build that pass caught four genuine defects before delivery: content invisible without JavaScript, a button with navy text on a navy background, every split-section image stretched to a false aspect ratio, and a focus indicator below the contrast threshold. Those are the bugs that reach production when nobody checks systematically, and they are all cheap to fix before launch and embarrassing after.
What it costs
Builds start at USD 599, with build-plus-SEO bundles available. Full detail is on the pricing page. The scope is written down before anything is billed, so the number does not move unless the brief does.
Frequently asked questions
WordPress or a custom build?
WordPress if you want to edit content yourself, which is usually the honest answer. Static if performance matters more than self-editing. I will recommend based on how your team actually works, not on which is more interesting to build.
How long does a website take?
Five to eight pages is typically two to three weeks from approved content, four to six weeks including design. Waiting on copy and approvals is the usual delay.
Will a redesign hurt my rankings?
Not if the migration is done properly: audit what ranks, map every URL, redirect correctly, keep the content that earns traffic. Skipping that is how sites lose rankings in a redesign.
Do you work with agencies?
Yes, on a white label basis. See white label web design and development.
Related pages
Branding and assets for the site are on graphic design services. Getting it found is SEO. Agencies reselling builds want white label web design and development. Prices on pricing.
Describe the site you need.
You will get an honest scope, a real timeline and a price before anything is committed.