Design
Graphic design from someone
who has shipped 180 pieces.
Brand marks, ad creative, social content, print, signage and packaging. Ten years of design for over 50 businesses, all of it made for real use rather than for a portfolio.
What I design
Ten years of commercial design work, most of it for small and mid-sized businesses in the US, Canada, Australia and the Philippines. The portfolio holds 180 pieces, all of it work that was paid for and used.
That matters more than it sounds. Design made for a portfolio is optimised to look good in a case study. Design made for a client has to survive a print run, a bad photo, a long business name and a stakeholder who wants the logo bigger. The second discipline is the one worth hiring.
Service lines
- Logos and brand marks, with the variants and clear-space rules that keep them usable
- Brand systems: colour, typography, layout patterns, applied across everything you produce
- Ad creative for Meta and Google, built as sets so you can actually test variations
- Social content and templates your team can run without me
- Print: flyers, brochures, menus, posters, business cards, set up correctly for press
- Large format: signage, banners, vehicle graphics, booth graphics
- Packaging and labels
- Illustration and custom iconography where stock would look generic
- Presentation and pitch deck design
How the work runs
Brief first, in writing, including what the piece has to achieve and where it will appear. Then concepts, then refinement, then production files in the formats you actually need rather than a single flattened JPEG.
For print, files are set up properly: correct bleed, colour space, resolution and outlined type. A design that looks right on screen and comes back wrong from the printer is not finished work, and fixing it at that stage costs you a reprint.
Every piece gets looked at
A rule I hold to after learning it the hard way: every exported panel gets reviewed before delivery, not a sample of them. On one multi-panel job I checked a selection and a cut numeral reached the client on a page I had not opened. Once was enough.
For agencies: white label design
Design delivered under your brand, no attribution, NDA as standard. Useful when your designers are at capacity or a project needs something outside their range. Pairs with white label web design when the deliverable is a site rather than a set of assets.
Frequently asked questions
What files do I get?
Editable source files plus every export format the piece needs: vector for logos, print-ready PDFs with bleed, and web-optimised versions. You own all of it.
How many revisions are included?
Agreed per project and written into the scope. In practice, a clear brief up front removes most revision rounds, which is why I push on the brief.
Do you do brand identity from scratch?
Yes, including the parts people forget: variants for dark backgrounds, small-size legibility, clear space, and what to do when the mark has to sit on a photograph.
Can you work with our existing brand guidelines?
Yes, and I would rather. Anything added to an existing brand should use that brand's own typefaces and colours, not mine.
What is the turnaround?
Single pieces are usually a few days. Brand identity work is two to three weeks because it needs review cycles. Rush work is possible and I will say honestly whether the deadline is realistic.
Related pages
For design applied to a site rather than to assets, see web development services. For ongoing content, social media management. Agencies: white label web design. The full archive is on the portfolio.
Know what you need designed?
Send the brief. If it is outside what I do well, I will tell you rather than take the job.